Your Renewal Rate
Is Not Your NRR
Net Revenue Retention:
Building the Retention Operating Model
When multi-product accounts renew on different cycles, fragmented ownership hides both revenue risk and expansion opportunity. This is an 8-week build program for B2B media, events, data, and information services companies ready to replace renewal-rate guesswork with a practical retention operating model.
Why This Bootcamp
From Renewal Guesswork
to a Real Operating Model
Four things this bootcamp gets right that most retention efforts miss.
Get the NRR Math Right
Define NRR for multi-product, multi-cycle accounts so leadership is managing revenue retention — not a misleading account renewal rate.
Turn Signals into Action
Use content, event, product, relationship, and commercial signals to identify risk and expansion potential months before the renewal decision.
Build Cross-Functional Accountability
Connect sales, CS, marketing, RevOps, and data through shared metrics, clear ownership, decision rights, and a weekly operating cadence.
Move from Plan to Execution
Complete a company-specific capstone with named owners, KPI targets, priority actions, and a 30-60-90 roadmap. AI is applied where it accelerates a sound operating model.
Program Format
6 Live Sessions. 2 Coaching Calls. 1 Capstone.
Fridays, 1:00–2:00 PM ET, September 18 – November 6, 2026.
Expert-Led
Proven retention frameworks
Cross-Functional
Sales, CS, marketing, RevOps, data
Private Coaching
Two 30-minute coaching calls
Capstone
Present Nov 6 to leadership
The Revenue Room™ Bootcamp challenged our cross-functional leadership team—from senior sales and marketing leaders to technology and event teams—to tackle one of our biggest business priorities: reducing customer churn. The capstone project became a catalyst for action, and the strategies we implemented have contributed to multi-million-dollar customer retention across our portfolio. More importantly, it created a shared, customer-first approach to retention that continues to shape how our teams work together.
Kate Spellman
Chief Commercial Officer, Questex
8-Week Schedule
Bootcamp Schedule & Topics
Fridays, 1:00–2:00 PM ET. All live sessions are recorded and available on demand.
The NRR Foundation
What you are actually managing.
The Retention Signal Library
Predicting what happens before it does.
The Retention KPI Spine
NRR target to frontline scorecard.
Protect, Grow & Recover Account Plays
Growing revenue inside the base.
The Retention Operating System
Cadences, coaching, accountability.
AI, Data Governance, and the 30-60-90 Roadmap
Making the system sustain.
+ Two private 30-minute coaching calls, capstone prep Oct 30, capstone presentations Fri. Nov 6.
Learning Outcomes
Each Session Builds a Section of Your Plan
The Capstone
Retention Transformation Plan
A company-specific plan your leadership can fund and your teams can execute — not a generic framework.
Minimum Viable Capstone:
Executive Sponsorship: A CEO, business unit president, or CRO sponsor is strongly recommended for kickoff alignment and the capstone presentation.
Optional Add-On: A 90-day implementation review is available for an additional fee.
Built For Revenue Leaders
Who Should Attend
Built for B2B media, events, data, and information services companies with more than $5M in revenue, multiple revenue functions, and the operating complexity to benefit from a shared retention system.
Best fit: a cross-functional team of 5–10 people. Marketing, Customer Success, and RevOps participation is strongly encouraged.
Invest in Your Team
Pricing
Register for the September 18 – November 6, 2026 cohort
Individual Leader Pass
Team Accelerator
(3–5 people)
Revenue Leadership Pod
(6–10 people)
Enterprise Cohort
(11–20 people)
Revenue Room™ CXO Members Save More
Members receive one complimentary seat and preferred team add-on pricing. Optional 90-day implementation review available for an additional fee.
All live sessions are recorded and available on demand. Registrations are non-refundable, but your seat can be transferred to a colleague any time before the cohort starts. Questions? Email Heather Holst-Knudsen.
Led By
The Revenue Room™
Heather Holst-Knudsen
CEO & Founder, H2K Labs and Revenue Room™ CXO
Heather Holst-Knudsen is the Founder and CEO of H2K Labs and The Revenue Room™. With more than 30 years of experience across B2B media, events, business information, marketplaces, and data-as-a-service, she helps CEOs, CROs, and cross-functional revenue teams turn data, AI, and market disruption into measurable revenue, margin, and enterprise value growth.
Through The Revenue Room™ Bootcamp, Heather helps teams move from theory to execution by building company-specific frameworks, scorecards, account strategies, and 30-60-90 day action plans they can immediately put to work. Heather's customers include Questex-EmeraldX, Clarion Events, Informa Markets, Informa Techtarget, Definitive Healthcare, and many others.
Common Questions
Frequently Asked Questions
What is Net Revenue Retention: Building the Retention Operating Model?
It's an 8-week live virtual bootcamp plus a capstone project for B2B media, events, data, and information services companies ready to build a practical, company-specific retention operating model — replacing renewal-rate guesswork with a defensible NRR baseline, signal library, and account plays.
Why isn't my renewal rate the same as NRR?
When multi-product accounts renew on different cycles, fragmented ownership hides both revenue risk and expansion opportunity. This bootcamp helps you define NRR correctly for multi-product, multi-cycle accounts so leadership manages revenue retention, not a misleading account renewal rate.
Who is the Bootcamp for?
Built for B2B media, events, data, and information services companies with more than $5M in revenue and multiple revenue functions. Best fit is a cross-functional team of 5–10 people, including a CEO, business unit president, or CRO sponsor, plus leaders from Customer Success, Sales, RevOps, Marketing, and Data.
What's the schedule?
Six live sessions on Fridays, 1:00–2:00 PM ET, from September 18 through October 23, 2026, plus two private 30-minute coaching calls. Capstone preparation is October 30, with capstone presentations on Friday, November 6.
What is the capstone project?
Each team builds a company-specific Retention Transformation Plan: a defensible NRR baseline and target, a validated signal library, a KPI spine and role scorecards, protect/grow/recover account plays, an operating cadence, and a sequenced 30-60-90 roadmap with named owners.
What is the Minimum Viable Capstone?
Focus on one priority revenue line, one customer segment, one account tier, and five to ten high-value signals. An executive sponsor — CEO, business unit president, or CRO — is strongly recommended for kickoff alignment and the capstone presentation.
Who teaches the Bootcamp?
The Bootcamp is led by Heather Holst-Knudsen, CEO and Founder of H2K Labs and Revenue Room™ CXO — a growth strategist and operator with more than 30 years of experience across B2B media, events, business information, marketplaces, and data-as-a-service.
What are the pricing options?
Individual Leader Pass: Complimentary for RR CXO Members / $2,495 for Non-Members. Team Accelerator (3–5 people): $8,495 for Members / $9,495 for Non-Members. Revenue Leadership Pod (6–10 people): $13,495 for Members / $14,995 for Non-Members. Enterprise Cohort (11–20 people): $20,595 for Members / $22,995 for Non-Members.
Is there an implementation follow-up?
Yes — an optional 90-day implementation review is available for an additional fee to help your team put the roadmap into practice after the capstone.
What's your cancellation policy?
Registrations are non-refundable. If a registered attendee can't make it, their seat can be transferred to a colleague any time before the cohort starts — just email heather@h2klabs.com with the swap.
How do we register?
Submit your info in the form below and our team will follow up with registration details, or email Heather Holst-Knudsen directly at heather@h2klabs.com.
Still have questions?
Email Heather
Register Now
Sept 18 – Oct 23, 2026
Register your team below — select your team size, add attendees, and we'll invoice you within one business day. Questions? Email Heather directly at heather@h2klabs.com.
Your information is secure and will only be used to process your bootcamp registration.