The Growth Operating System for CEOs & Their C-Suite Teams
Built for modern revenue-critical leaders in Media, Events, and Data/Information Services.
Because when AI and data rewrite the rules, only unified teams survive and thrive.
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Your AI-powered guide to Revenue Room™. Ask Clara about membership, events, or how Revenue Room™ can help your team.
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The Challenge
Everything About Growth
Is Being Disrupted
Revenue leaders are navigating simultaneous disruptions — AI transformation, audience fragmentation, new business models, and compressed decision cycles. The old playbooks no longer work.
Value Realization
Companies invest in AI, data, and new models but struggle to convert them into measurable revenue outcomes.
Execution Cadence
Annual planning cycles can’t keep up with quarterly market shifts. Execution is too slow to capture emerging opportunities.
Decision System
Leaders make high-stakes decisions in isolation, without peer benchmarks, real-time intelligence, or a structured decision framework.
Without a growth operating system, you get fragmented leadership, slow execution, and under-monetized change.
Different By Design
- Broad industry networking
- Generic content and panels
- Annual event + sporadic check-ins
- Operational focus (not growth)
- No structured decision framework
- Curated peer circles (CEO + CXO)
- Real operating practices, not theory
- Year-round 90-day growth cadence
- 100% focused on revenue and growth
- Assess > Decide > Execute > Calibrate
The Framework
The Growth Operating System
A repeatable four-phase cycle that replaces ad-hoc strategy with structured, peer-informed decision-making every 90 days.
Assess
- ▶ Capability & gap assessments
- ▶ Peer benchmarks & data intelligence
- ▶ Revenue readiness scoring
Decide
- ▶ CEO Boardroom & CXO Flash Forums
- ▶ Peer-informed priority setting
- ▶ Strategic alignment across revenue teams
Execute
- ▶ In-person exchanges & peer workshops
- ▶ Bootcamps, playbooks & frameworks
- ▶ Real-time peer collaboration
Calibrate
- ▶ Measure outcomes & adjust
- ▶ Quarterly recalibration with peers
- ▶ Continuous benchmarking loop
Faster decisions + fewer expensive detours + a repeatable 90-day growth cadence
Not networking. Not theory. A decision and execution system built for revenue, profit, and enterprise value.
Why It Works
The Growth Operating System Advantage
A repeatable cadence that aligns CEOs and their C-suite and turns data + AI into measurable revenue + margin outcomes.
Point Solutions That Stall
Internal Data & AI Initiatives
- • Projects without a scoreboard
- • Strategies without clear impact on revenue
- • Decisions that don’t speed up
Consultants
- • Strategy delivered; adoption left to teams
- • No ongoing cadence or calibration
- • Value fades after the engagement
Tools + Platforms
- • New stack, same silos, revenue stalls
- • More dashboards, same decisions
- • Complexity rises faster than performance
What Works: A Growth Operating System
Decision Velocity
One plan + one scorecard + aligned “right” KPIs
Execution Certainty
Cadence + playbooks + peer pressure-testing
Peer Review
Benchmarks + “what’s working now” patterns (no expensive detours)
“Your advantage isn’t AI. It’s a leadership team that executes with one cadence and one scorecard.”
Real World Application
Not Theory. Real Life Application.
Members share what’s actually working inside their organizations — the playbooks, the pivots, and the hard-won results.
KPIs & Revenue Intelligence
Real metrics from real companies
Org Structures
Revenue team design & operating models
AI Value Creation
Models that drive revenue, not just efficiency
Playbooks & Frameworks
Battle-tested growth strategies
Liz Irving
CEO, Clarion North America (now Converge)
Peer Exchange Win
Through a Revenue Room™ peer exchange, Liz connected with a lead-retrieval company that led to a multi-event partnership — generating direct, measurable revenue impact across Converge’s portfolio.
Shared during Revenue Room™ CEO Boardroom Exchange
Kate Spellman
COO, Questex
Boot Camp Capstone
Kate’s team completed a Revenue Room™ boot camp capstone project that produced a churn prediction dashboard — now in active use at Questex to identify at-risk accounts before they lapse.
Shared during Revenue Room™ Boot Camp program
In-Person Decision Rooms
The Exchanges
Decision-room outcomes. Vendor-free. Confidential.
CEO Boardroom Exchanges
Pressure-test the decisions that move enterprise value.
- ▶Board-level calls: pricing, NRR, growth bets, AI value capture, hiring & retaining talent, new revenue streams, organic vs inorganic growth
- ▶Forced tradeoffs: align on do / don’t / why and commit to a 90-day plan
- ▶Lock the quarter: Leave with a boardroom-ready plan + decision log + scorecard
CXO Core Exchanges
Unlock new plays and operationalize across functions.
- ▶Cross-functional constraints: pipeline quality, retention, cost-to-serve, conversion, handoffs, revenue leak
- ▶Operating model changes: agentic AI, incentives, process, tooling adoption, capacity
- ▶Turn strategy into execution: owners, KPI definitions, next actions, 90-day scorecard
“Closed-door, in-person decision rooms that convert complexity into clarity—fast.”
Member-Sourced
What We Work On Together
Crowdsourced each quarter from members. These are the topics shaping upcoming Exchanges.
Pricing + Retention + Expansion
NRR Under Pressure
- • Pricing pressure: protect NRR without shrinking demand
- • Retention plays working now (and failing)
- • NRR mechanics: definitions, dashboards, leading indicators
New Business + Funnel Dynamics
GTM Disruption
- • Net-new generation in a disrupted GTM environment
- • Funnel shifts: lead quality, conversion, sales cycle changes
- • GTM strategy shifts: segmentation, channels, motions
New Business + Funnel Dynamics
Scaling The Revenue Engine
- • Scaling constraints: capacity, process, enablement
- • Recruiting/retaining top sales talent (role + comp design)
- • Operating cadence changes required to execute faster
Agentic AI + Data Execution
AI Value Capture
- • Are we capturing value — or only automating costs?
- • New revenue line items vs efficiency-only gains
- • What peers are seeing working (and not) in agentic workflows
Profit + Accountability
Operating Model & Org Design
- • Operating model changes for profitable scale
- • Org design for execution + accountability (owners, KPI definitions)
- • Board expectations: scalable growth + profitability
Generational + Community
Future Demand / Biz Model Shifts
- • How the next generation values events; keeping offerings relevant
- • Is the industry attracting next-gen talent?
- • Community business models: monetization, retention loops, outcomes
How topics are set: member submissions → quick prioritization → agenda locked quarterly → members bring live use cases
What Leaders Are Saying
In Their Own Words
“Put a room full of CMOs and CROs together to talk about how they’re powering sales with AI, and they’ll fly anywhere for it. What I want for my team is to know what their peers are actually doing — not theory, real operating practices.”
Jeff Mancini
CEO, Arizent
“Nobody else has this level of focus on the application of data and AI to drive revenue and grow enterprise valuation. Revenue Room™ is filling a gap that simply doesn’t exist anywhere else in our industry.”
Kerry Gumas
CEO, Metacomet Advisors
Our Leadership
Advisory Board
CEO Boardroom Advisory Committee
Kerry Gumas
Chairman
CEO Boardroom Advisory Committee
Doug Emslie
CEO, Cuil Bay Capital
Sean Griffey
CEO, Industry Dive
Tim Hartman
CEO, GovExec
Liz Irving
CEO, Clarion NA
Will Lee
CEO, Adweek
Jeff Mancini
CEO, Arizent
Paul Miller
Chairman, SIEVERT
Christine Shaw
CEO, Naylor Association Solutions
Matt Yorke
COO, The Channel Company
CXO Core Advisory Committee
Mike Carlucci
CCO, Clarion Events NA
Denise Medved
CRO, Informa Markets NA
Constance Sayers
CMO, Wellesley Information
Amanda Landsaw
CCO, EndeavorB2B
Tina Hannagan
CPO, Definitive Healthcare
Nino Tasca
EVP/GM, Northstar Travel Group
Jane Qin Medeiros
CCO, Informa TechTarget
Kate Spellman
Questex
Member Organizations
Mark Your Calendar
2026 Calendar
March
Mar 23–24
RevvedUP 2026
The Vinoy, St. Pete, FL
May
May 15
CEO Boardroom Call — Zoom
CEOMay 28
CXO Core Call — Zoom
CXOJuly
Jul 14
CEO Boardroom Exchange — NYC · 2:00 PM – 5:00 PM
Jul 14
Revenue Room™ Supper Club — NYC
Supper ClubJul 15
CXO Core Exchange — NYC · 9:00 AM – 12:00 Noon
August
Aug 14
CXO Core Call — Zoom
CXOAug 20
CEO Boardroom Call — Zoom
CEOSeptember
Sep 16
CEO Boardroom Exchange — Washington, DC · 2:00 PM – 5:00 PM
Sep 16
Revenue Room™ Supper Club — Washington, DC
Supper ClubSep 17
CXO Core Exchange — Washington, DC · 9:00 AM – 12:00 Noon
October
Oct 6
Revenue Room™ Salon
The Yale Club, NYC — 3:00 PM – 9:00 PM
November
Nov 11
CXO Core Call — Zoom
CXONov 12
CEO Boardroom Call — Zoom
CEODecember
Dec 1
CEO Boardroom Exchange — NYC · 2:00 PM – 5:00 PM ET
Dec 1
RR CXO Holiday Mixer — NYC
All MembersDec 2
CXO Core Exchange — NYC · 9:00 AM – 12:00 PM ET
Dates subject to change. Members will be notified of any updates.
Membership Tiers
Membership Creates Operating Leverage at 2 Levels
Faster decisions. Stronger execution. Higher enterprise value.
CEO Boardroom
For CEOs only — because CEOs want to be with CEOs.
- 4 CEO Boardroom Exchanges (in-person, CEO-only)
- CEO Boardroom Calls (quarterly, virtual peer circle)
- Revenue Room™ Supper Club dinners
- Priority access to RevvedUP & Revenue Room™ Salon events
- All CXO Core benefits included
- Revenue & data intelligence benchmarking
Outputs You Leave With
A boardroom-ready 90-day plan + decision log (clear ‘do / don’t / why’ actions)
CXO Core
CRO / COO / CPO / CMO / CS
For CROs, CMOs, and revenue team leaders driving growth execution.
- 4 in-person Exchange events per year
- CXO Core Calls (quarterly, virtual)
- Assessments & benchmarks
- Strategic content library & resource center
- Premium community hub & 1:1 peer matching
- Member rates for RevvedUP & Revenue Room™ Salon
Outputs You Leave With
Execution clarity (owners, KPIs, and next actions) + a cross-functional 90-day scorecard
CEO + CXO Team Package
Enroll your CEO and up to 3 CXO team members together.
$39,000 value
Are You Ready to Step Into the Room That Changes the Game?
Apply today and join the Growth Operating System built for revenue leaders in media, events, and data.
Complete the application form
Create your profile on revenueroomconnect.com
Schedule an introductory call with Heather