More Activity Won't
Hit Quota. Better Plays Will.
Sales Plays in 30 Days
Four weeks. Four live, one-hour virtual sessions. Zero fluff. All execution. Built for Sales VPs, Directors, and frontline managers in media and events who need results — immediately.
Why This Program
Start Q1 2027
Strong
The teams that win are the ones running short-cycle, data-powered sales plays that create pipeline, expand accounts, and stop churn before it hits your board slides.
Retention Rescue
Seal the revenue leaks that are quietly destroying margin and killing quota attainment.
Land-and-Expand Sprints
Turn your happiest accounts into your biggest ones with signal-led upsell and cross-sell moves.
New-Logo Acceleration
Use buyer intent, agile ABM, and fast-cycle outreach to create pipeline and close it in weeks, not months.
Private Team Coaching
A private coaching session for your team to apply every play to your own pipeline and accounts.
Sales Plays in 30 Days is an intensive and comprehensive review of a high sales performance model that covers a lot of ground in a concise and relatable strategy.
Lisa OBryan
Director of Sales, Events, and Media, New Hope Network
4-Week Schedule
Program Schedule & Topics
Fridays, one hour, live virtual. All sessions are recorded and available on demand.
Retention Rescue
Seal the revenue leaks quietly destroying margin and killing quota attainment.
Land-and-Expand Sprints
Turn your happiest accounts into your biggest with signal-led upsell and cross-sell moves.
New-Logo Acceleration
Use buyer intent, agile ABM, and fast-cycle outreach to create pipeline and close it in weeks.
Private Coaching Session
A private, one-on-one coaching session for your team.
Built For Sales Leaders
Who Should Attend
Built for Sales VPs, Directors, and frontline managers in media and events who need their teams operating with sharper discipline, better data, and revenue plays that move numbers immediately.
Every play is built for the real world. No academic frameworks — just modern revenue strategy paired with tactical execution your team can run the same day.
Invest in Your Team
Pricing
Per Attendee
$995
Oct 30 – Nov 20, 2026 cohort
Seats are limited. If you want in, register your team now.
All sessions are recorded and available on demand. Registrations are non-refundable, but your seat can be transferred to a colleague any time before the cohort starts.
Led By
The Revenue Room™
Heather Holst-Knudsen
CEO & Founder, H2K Labs and Revenue Room™ CXO
Heather Holst-Knudsen is the Founder and CEO of H2K Labs and The Revenue Room™. With more than 30 years of experience across B2B media, events, business information, marketplaces, and data-as-a-service, she helps CEOs, CROs, and cross-functional revenue teams turn data, AI, and market disruption into measurable revenue, margin, and enterprise value growth.
Through The Revenue Room™ Bootcamp, Heather helps teams move from theory to execution by building company-specific frameworks, scorecards, account strategies, and plays they can immediately put to work.
Common Questions
Frequently Asked Questions
What is Sales Plays in 30 Days?
It's a 4-week live virtual program — four one-hour sessions, zero fluff, all execution — built to help sales teams run short-cycle, data-powered plays that create pipeline, expand accounts, and stop churn before it hits the board slides.
Who is this program for?
Sales VPs, Directors, and frontline managers in media and events who need their teams operating with sharper discipline, better data, and revenue plays that move numbers immediately.
What's covered in the four sessions?
Session 1: Retention Rescue — sealing revenue leaks that quietly destroy margin. Session 2: Land-and-Expand Sprints — turning happy accounts into bigger ones. Session 3: New-Logo Acceleration — using buyer intent and agile ABM to build and close pipeline fast. Session 4: a private coaching session for your team.
Is this academic or theoretical?
No. Every play is built for the real world — no academic frameworks, just modern revenue strategy paired with tactical execution your team can run the same day.
What's the schedule?
Four Friday sessions running October 30 through November 20, 2026, one hour each, live and virtual. All sessions are recorded and available on demand.
How much does it cost?
$995 per attendee for the October 30 – November 20, 2026 cohort. Seats are limited.
Who teaches the program?
The program is led by Heather Holst-Knudsen, CEO and Founder of H2K Labs and Revenue Room™ CXO — a growth strategist and operator with more than 30 years of experience across B2B media, events, business information, marketplaces, and data-as-a-service.
What's your cancellation policy?
Registrations are non-refundable. If a registered attendee can't make it, their seat can be transferred to a colleague any time before the cohort starts — just email coleen@h2klabs.com with the swap.
How do we register?
Submit your info in the form below and we'll invoice you within one business day. Seats are limited, so register your team now.
Still have questions?
Email Coleen
Register Now
Oct 30 – Nov 20, 2026
Submit your info and our team will follow up with registration details. Seats are limited — get your team registered now.
Your information is secure and will only be used to process your bootcamp registration.