Julian

Aurora is The Channel Company's AI-powered events intelligence agent. It was created to help award applicants, sponsors and event participants navigate categories, eligibility requirements, deadlines, sponsorship opportunities and submission processes without searching across multiple pages, forms and FAQs.

Aurora operates as a 24/7 digital concierge across the company's event and awards properties. The agent had generated nearly 27,000 views, more than 7,700 interactions in its first month and an average user rating of 4.35 out of 5. The significance is its position in the customer journey.

Aurora is not simply an internal productivity tool. It helps users make decisions at the point where confusion or friction can affect applications, sponsorship interest and customer experience.

R-ai is an agentic AI platform designed to perform the work traditionally spread across a full B2B media-agency team. It takes a client brief and develops an activation-ready media plan, supporting channel selection, budget allocation, specifications, forecasting, procurement documentation, reporting and optimization.

The platform operates with conditional autonomy. It makes decisions within the defined media domain, while humans retain final approval before budgets are committed or campaigns are activated. For its first S&P 500 deployment, planning time fell by approximately 87%, reducing campaign journeys from six to fourteen weeks to two or three days.

Campaign launches were approximately 50% faster, and the client reported a 12% increase in working capital available for media as agency overhead and internal inefficiency were reduced. Commercially, R-ai reached approximately £800,000 in recurring revenue within three months of launch.

Reach was deployed to solve a longstanding problem in the event sponsorship model. Sponsors often receive access to broad attendee populations even though only a fraction of those attendees are relevant to their objectives. At MAU Vegas, Reach analyzed a registered audience of 3,710 attendees and narrowed it to 588 precision-qualified prospects, reducing wasted outreach by approximately 84%.

Across more than 22 agentic campaigns, the resulting communications achieved a 99.3% delivery rate, 74.4% open rate and 13.5% average click-through rate. The model also connects campaign engagement with on-site badge scans, giving sponsors a stronger line between pre-event communication and in-person action.

Sponsor satisfaction reached 100%, and Clarion subsequently contracted Reach for rollout across additional flagship events.